Personalized wind-down coach

Fall asleep faster
when your brain won't shut up.

Lull builds your personalized wind-down routine. It gets you to pre-commit, removes the distractions, and walks you through it step by step — so bedtime happens when you need it to.

Pre-order for $3.99 → See how it works
7 Nights Free · Premium features in free trial
Lull sleep sound screen playing Heavy Rain on an iPhone
Heavy rain · one calm step · fade out at the end
3wind-down
methods
1variable tested
at a time
10smorning
check-in
0decisions
in sleep mode
CBT-Igrounded
techniques
The real gap

You set a bedtime.
Then you miss it. Every night.

It's not that you don't want to sleep. You meant to be down by 10:30. But your brain won't switch off — or the phone pulls you in for "just one more." Two hours later, you're still awake. The gap between the bedtime you planned and the one you got is the whole problem.

10 PM 11 PM 12 AM 1 AM 2 AM
TARGET BEDTIME · 10:30
WITHOUT LULL
can't switch off just one more video
ASLEEP · 1:15 AM
2h 45m
PAST BEDTIME
WITH LULL
guided wind-down
ASLEEP · 10:50
~20m
PAST BEDTIME

The gap is where the night goes.

Lying awake with a racing mind, or scrolling "just one more" — the two reasons your real bedtime keeps drifting later.

Lull closes the gap.

It locks the scroll away and walks your brain down with a guided wind-down — so the bedtime you planned is close to the one you get.

What early testers are saying

Real people, real sleep wins

How Lull works

Four pieces. One ritual.

01 · Setup

Build your routine in 3 minutes

Four screens, max two taps each. No account creation blocking you. Outputs a starting routine + a default wind-down method chosen for your sleep problem.

02 · Prep

Block distractions and enforce habits

Lull reminds you that it's your last coffee fix of the day, and if you like to doomscroll, those apps will be locked away once bedtime hits.

03 · Wind-down

Start your ritual

Each step fills the screen. No back button, no navigation, nothing auto-advances.

04 · Improve

Rate your sleep & customize

Lights, temperature, warm shower, last caffeine, screens, wind-down method. Add what's relevant, skip what isn't. Order them however works.

What you actually get

Everything in the box. You get paired up with the right tools.

Personalized routine engine

A short questionnaire maps your sleep problem and pre-bed habits to a curated, research-backed remedy library — and builds a routine matched to you.

The remedy library

Brain dump, boring stories, calming sounds, progressive muscle relaxation, warm-shower timing, wind-down sequencing. Each one earns its place with evidence.

Boring stories, engineered

Soothing, gently absorbing, zero payoff. Narrated journeys that go nowhere on purpose.

Premium · offline downloads

Brain dump

Two minutes to get the open tabs out of your head and onto the page before lights-out. Research-backed. Private, on-device.

Mid-Sleep Mode

For the 3:14am club. One tap from your lock screen: dimmed sepia screen, a calm voice, no decisions, no feed. Built for half-asleep hands.

Streaks that forgive

Milestones at 3, 7, and 30 nights and beyond. Progress you build, not progress you lose to one bad Tuesday.

Premium · streak protection

App limits for the revenge hours

If the scroll keeps winning, set gentle per-app limits for your wind-down window. You choose the apps and the hours. Lull never decides for you.

Premium

Calming sounds

Brown noise, rain, and friends — because silence is the enemy of a loud brain. Lead with the textures that actually drown out the noise.

Lock-screen Live Activity

Your routine's next step lives on your lock screen, so you never have to unlock the phone — and risk the feed — to follow it.

Who it's for

If any of this is embarrassingly familiar, you're home.

The racing mind

You're exhausted. You lie down. And your brain — which couldn't focus all day — suddenly achieves perfect clarity about everything you've ever done wrong. Silence makes it louder.

In Lull: brain dump to close the tabs, then a boring story to drain the brain. One-directional. Nothing to focus on, nothing to finish.

The revenge bedtime procrastinator

You're not done with your day. Work ended. The kids are down. The dishes are done. And now — finally — an hour that belongs to you. So you take it, and another, and it's 1:30am again. You know exactly what you're doing. You do it anyway.

In Lull: a wind-down that feels like me-time instead of stealing from it — and gentle app limits for the nights the scroll wins anyway. No lectures. We know why you're up.

Tired, in bed, wide awake.

No specific life circumstance required. You've tried melatonin. You've tried meditation apps. You've concluded you're a bad sleeper. You're probably not — you just haven't found what works for you.

In Lull:Mid-Sleep Mode — one tap, dim screen, a calm voice, no decisions. Built for half-asleep hands and a brain you'd rather not fully boot up.
vs. the category

What you won't find in Lull.

Meditation apps Sleep trackers Content libraries Lull
Requires active focusYesNoYesNo
Measures sleep stagesNoYesNoNo — on purpose
Something to browse at bedtimeLarge library—Huge libraryNothing
Credit card for free trialUsuallyUsuallyAlwaysNever
Built for mid-sleep wakingNoNoNoOne-tap mode
Personalized to your problemNoNoNoCore mechanic
Simple, honest pricing

Free is a real product. Premium is the full toolkit.

Start with 7 nights of everything — no credit card, no tricks. After that, your personalized routine is yours to keep, free, forever.

Free, forever
$0
No card. No expiry.
  • Your personalized wind-down routine
  • Nightly walk-through + morning check-in
  • Streaks and milestones
  • Brain dump
Premium monthly
$9.99 /month
Full toolkit. Cancel anytime.
  • Customize your routine, your way
  • Block the 1am scroll with app blocking
  • Full boring-story + sounds library, offline
  • Routine updates as your sleep changes (30-day re-check)
  • Gentle remidners to keep you on track
Premium annual
$49.99 /year
Saves about 58% vs monthly.
  • Customize your routine, your way
  • Block the 1am scroll with app blocking
  • Full boring-story + sounds library, offline
  • Routine updates as your sleep changes (30-day re-check)
  • Gentle remidners to keep you on track

Before your trial ends, we'll tell you exactly what changes — no surprise downgrades, no hostage features. If you customized your routine, we save your version in case you ever come back. Cancel anytime. We mean it.

Ready to finally sleep
when you need to?

The waitlist is free — no commitment, just a front-row spot.

Get an early invite when Lull opens, plus a full 7-night free trial when you're ready. No card, no commitment — just first in line.

Questions

Things people ask before 2am.

Still on the fence? The honest answer to most of these: try it for seven nights and see.

No. Meditation requires active focus — the opposite of what an over-activated brain needs at 2am. Lull's techniques are passive. Brain dump is one-directional. Boring stories go nowhere on purpose. 4-7-8 breathing has a single pulsing dot and a calm voice.
No — deliberately. Lull correlates what you did (lights, temperature, wind-down method, get-up prompt) with how you rated sleep the next morning. Behavioural, not biometric. Upstream of sleep, not downstream of it.
We don't know — and we say so. Every technique is presented as a hypothesis to test against your own data, not a prescription. The whole product is designed to find which variables move the needle for your body and brain.
If you want to continue, $6.99/month. If not, nothing happens — no card on file, nothing to cancel, no retention email cascade. We'd rather you leave than feel tricked.
CBT-I's stimulus-control technique is a first-line clinical recommendation for insomnia. But it isn't for everyone. If you have a condition affected by sleep loss, are pregnant, operate heavy machinery, or have a history of mania or seizures, talk to your doctor before using it. We show this at onboarding and in Settings.
Brain dump recordings and transcriptions stay on device. Routine and rating data sync via CloudKit (encrypted end-to-end on Apple's infrastructure) so you can move phones. No third-party analytics beyond privacy-first aggregate counts.
Get in touch

Say hello.

Questions, feedback, partnership ideas — we read everything and reply to most of it.

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